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Meta Tags Optimisation

With some simple steps you can make big difference to your site's ranking in different major search engines like Google,
Infoseek, AltaVista, Yahoo, MSN etc. Learn here!





2005-08-28

Want to get your web site higher in the search results from a search engine? Then the best way is by the correct use of Meta tags. As 95% people using search engines only look at the top 20 search results, it is important to get your web site as high as possible. Several meta tags where introduced by the popular search engines, Infoseek and AltaVista, to help there search engines index web pages, most now use meta tags to index pages.

If you want your web site indexed then consider using Meta tags. Meta tags go in the head of your web page, in-between the HTML tags, <head> and </head>. There are a number of different Meta tags that you can use, but the most important ones are the Description and the Keywords Meta tags as well as having a title for the web page.

Title

The title of your web page should also be in the document head, which you want to make as descriptive as possible for the search engines to index.

<title>Meta Tags Optimisation Tutorial</title>


Description

This tag is used to give a short description of the contents of your web page, and is often used by search engines in the search results as a description of what your page contains. However, many search engines will only display the first 20 characters, so be as short and descriptive as possible.

<meta name= "description" content="Tutorial on Meta Tags optimisation.">

Keywords

To help get your web site up in the ratings you can supplement the title and description with a list of keywords, separated by commas, that some one might type into a search engine when looking for a site like yours. Most search engines will index the first 64 characters in this Meta tag.

<meta name="keywords" content="meta tags, tutorial, training, HTML">


Copyright

This one identifies any copyright information there is for the web page.

<meta name="copyright" content="2005, Your Site">

Revisit-After

The revisit-after meta tag is useful for sites where the content changes often and tells the search engine how often to revisit your site. The example below will tell the search engine to revisit your site ever 31 days.

<meta name="revisit-after" content="31 Days
">

Expires

This meta tag is used by responsible web masters to let the search engine know when the page expires and can be removed from the search engines directory. It can either be set to never, or a date in the format day, month, year, eg. 28 August 2005.

<meta name="expires" content="never">

Rating

This is used to give the web page a rating for the appropriateness for kids. The ratings are, general, mature, restricted, and 14 years.

<meta name="rating" content="general">

 
Robots

This Meta tag is used is used to tell the search engine whether you want the web page indexed or not. You only really need to use this Meta tag if you DON'T wont your web page indexed. The values for this tag are:
 
index(default) Index the page
noindex Don't index the page
nofollow Don't index any pages hyper-linked to this page
none Same as "noindex, nofollow"

<meta name="robots" content="noindex, nofollow">



Source: http://www.webwizguide.com


----------------------
Akmal Khan Sapay
Multimedia Editor
Safis Web


See Also:

Play with tables | SSI - Simplify your work

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